When you’re prepared to expertly discuss the local market or listings, you present yourself as a knowledgeable, action-oriented professional. According to the Zillow Group Consumer Housing Trends Report 2019 survey data, 71% of sellers say an initial impression of trustworthiness is very or extremely important in helping them decide on an agent. Real estate cold calling scripts help you convert more leads because they enable you to stay on-message and achieve your goal of setting an appointment. Questions and objections to prepare for.
